Talented, highly-skilled Creative with 20+ years’ expertise overseeing award-winning digital and physical creative output across multiple sectors.

Deep experience devising and executing original creative concepts with an emphasis on inclusivity to appeal to diverse audiences. Proven success exceeding organizational and client objectives while producing substantial results through directing and implementing innovative design, branding, marketing, advertising campaigns and projects. Solid reputation for establishing internal and external relationships with clients, brands, staff, industry professionals, executives, and stakeholders, ensuring transparent communication at all levels. Capacity to balance multiple competing priorities and projects within fast-paced, deadline-driven environments while effortlessly transitioning between tasks. Growth-focused, with a passion for actively pursuing groundbreaking, industry-changing projects.

Areas of Emphasis:

• Conceptual Creative

• Traditional & Digital Design

• Branding & Advertising

• Campaign Development & Implementation

• Strategic Planning

• Full-lifecycle Project Management 

• Staff Leadership & Development

• Process Improvement

• Problem Solving & Resolution 

• Relationship Development

Digitas Health – Philadelphia/NYC: 2021 - Present

ACD

360º creative responsibilities for Humira, Skyrizi and Rinvoq.

Saatchi & Saatchi Wellness – NYC: 2020 - 2021

Group Art Supervisor

360º creative responsibilities for Humira, Skyrizi and Rinvoq.

HCB+ Health – Austin, TX:  2019 – 2020 

Group Art Supervisor

Creative Art lead for agency's largest account, Reata. Responsible for digital, social and traditional creative solutions. Creative solutions were also shared among other clients including: Alcon, Endlyssa, Exparel, Glaudos, and iovera.  

Concentric Health Experience – New York, New York:  2017 to 2019

Group Art Supervisor

Spearhead conception and launch of creative campaigns for healthcare and pharmaceutical companies. Administer insightful, strategic direction to ensure timely project execution in adherence to timelines and budgets. Train and mentor associates, providing individualized feedback to amplify creative growth and productivity.

Selected Achievements:

• Contributed crucial assistance with development and execution of award-winning campaigns and unique business pitches.

• Strategically transformed and expanded a brand from a National Agency on Record (AOR) to the Global AOR.

Concentric Health Experience – New York, New York:  2015 to 2017

Group Digital Supervisor 2015 to 2017

Fronted full-lifecycle digital design projects for interactive iPad applications for a range of clients. Oversaw UX design while efficiently addressing and resolving client inquires and concerns. Presented routine project updates and reports.

Selected Achievements:

• Established inaugural interactive visual aid for representatives to use when educating doctors about company products, now used agency-wide as a standard.

• Continuously produced outstanding digital projects for clients including Novartis, Tafinlar, Mekinist, Enstilar, and Perpopik.

Freelance – Varying Locations:  2011 to 2015

Digital & Traditional Creative Freelancer

Produced a wide array of digital and traditional design projects for varying clients on a freelance basis. Liaised with clients throughout project lifecycle to communicate project progression, assuring compliance with timelines.

Selected Achievements:

• Developed and implemented video campaign for Toyota, reaching 1M+ views with Toyota donating a meal to a family in need for each view: https://www.youtube.com/watch?v=EedMmMedj3M

• Significantly improved in-house communication workflow for client by devising and instituting streamlined, organized processes that maximized time and efficiency.

• Secured lasting business partnerships with international clients including SapientNitro, McCann, GlobalWorks, Zubi Advertising, MGS, Revolución, HSN, Toyota, Dentyne, Cannon, Uniqlo, and Kraft.

GlobalHue – New York, New York:  2007 to 2011

Associate Creative Director

Oversaw creative endeavors for national advertising firm, with an emphasis on multicultural branding, direct marketing, and digital design for Latino and general markets. Created innovative projects to exceed client expectations and ensure retention. Supervised and coached creative team, promoting adherence to best practices while influencing creativity.

Selected Achievements:

• Obtained five Telly Awards in 2012 for exceptional creative work.

• Cultivated and fostered solid professional relationships with brands and companies including Verizon, Bermuda, Subway, Census, Navy, MGM Casino/Hotel, and Ad Council Latino Market.

• Aided with establishing the Direct Marketing Department, successfully expanding the team from two to eight within four years.

Dieste Harmel and Partners – Dallas, Texas:  2001 to 2007

Art Director

Envisioned and actualized innovative branding, promotional, interactive and direct marketing projects for diverse clients. Created and integrated strategic initiatives to promote brand identity while enhancing the client experience.

Selected Achievements:

• Developed ongoing partnerships with major brands, including Wrangler, Pepsi Co., Sierra Mist, Frito-Lay, Campbell’s Soup, Procter and Gamble, Western Union, Hyundai, Mountain Dew, Nation Wide, Pilgrims Pride, Pfizer AT&T, Southwest Airlines, JC Penney, and Berlex.

*Additional experience as Senior Digital Art Director at T:M (Irving, TX).

Texas State University, San Marcos, Texas / Bachelor of Fine Arts in Communication Design

Additional Technical Proficiencies: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Keynote, PowerPoint, Microsoft Word